Raphie Frank :: business artivist

The User-centric Approach to Website Design

Playing again with Mondrian
Playing again with Mondrian” courtesy of *Christine

The User-centric Approach to Website Design
by Raphie Frank , for swandivedigital, January 2003

Your guide could not be here. You will have to go through on your own.
– Voice from a loudspeaker

Introduction
The Internet, in spite of the boundless opportunity for connection and interaction with others it provides, is fundamentally a user-controlled , solitary medium. Whether within the comfort of a home or the confines of an office cubicle, the typical Internet user will still be sitting there, alone, with a keyboard, a mouse and a monitor and will need to figure out how to go from A to B or accomplish Z. The trick for those who design and maintain websites is to provide Internet users with the best possible direction and guidance within a richly useful, pleasant environment.

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July 14, 2006 Posted by | Business, Design, Internet, Producing | 2 Comments

Dollars & Sense :: Why User-Centered Design Matters

Imagine turning on your television to NBC and all you get is snowy fuzz. Better yet, imagine tuning in to NBC, but not only are stripes floating horizontally down the fuzzy screen, but you also have to take discrete, active steps to access the desired program. In essence you have to ask to watch the show you want to watch. But, “golly darn,” you’re thinking, “this is just as hard as trying to get that damn VCR to record back in the old days.”

Eventually, even if it’s a show you really want to see, what’s going to happen is you’re going to get frustrated and turn the channel or even turn the TV off all together and watch a movie, listen to music, go online, or perhaps, even, read a book? A book? This must be serious.

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June 14, 2006 Posted by | Business, Design, Internet | Leave a comment

Raphie Frank: Experience

RAPHIE FRANK :: BUSINESS ARTIVIST

Background
Raphie Frank is a New York City-based interactive producer, writer, photographer and designer with sixteen years of hands-on cross-industry experience in a variety of managerial, creative and technical capacities in media including journalism, film & video, theater, music, commercial design and marketing communications. At heart, however, he considers himself a storyteller with the desire to tell reality-based stories with happy hopeful endings. He is currently engaged in a process to create the stories he wants to write about within a business context.

Portfolios ::::: producing ::::: writings ::::: photography ::::: design

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June 8, 2006 Posted by | Business, Design, Internet, Photography, Producing, Storytelling | 1 Comment

Design Portfolio

Portfolios ::::: producing ::::: writings ::::: photography ::::: design
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A THREAD IN THE DARK

Project: Publicity Photos, Postcard
Roles: Photography / Design / Production

Liz Estrada

Project: Publicity Photos, Postcard
Roles: Photography / Design / Production

BLACKBIRD

Project: Publicity Photos
Roles: Photography

JED FILMS

Project: Website
Roles: Design / Photography / Production / Copyediting

SURPLUS

Project: Website
Roles: Design / Photography / Production

TIE A YELLOW RIBBON   view website

Project: Website
Roles: Design / Photography / Production / Copyediting

SYLLOGISTIC CONSULTING

Project: Brochure
Roles: Design / Marketing Copy

TILEFISH

Project: Identity, Business Card, Website
Roles: Photography / Design / Production

VASSAR 1989

Project: Website (offline)
Roles: Photography / Design / Copy / Production

DEBORAH DANZIGER

Project: Website
Roles:Design / Production

THE LEVEE

Project: Identity, Business Card, Website
Roles: Design / Production

ADDITIONAL DESIGN URLS
Melissa Ferrer – Actor
Robot Girl
Adele Twig

June 4, 2006 Posted by | Design | 2 Comments

   

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