Raphie Frank :: business artivist

Dollars & Sense :: Why User-Centered Design Matters

Imagine turning on your television to NBC and all you get is snowy fuzz. Better yet, imagine tuning in to NBC, but not only are stripes floating horizontally down the fuzzy screen, but you also have to take discrete, active steps to access the desired program. In essence you have to ask to watch the show you want to watch. But, “golly darn,” you’re thinking, “this is just as hard as trying to get that damn VCR to record back in the old days.”

Eventually, even if it’s a show you really want to see, what’s going to happen is you’re going to get frustrated and turn the channel or even turn the TV off all together and watch a movie, listen to music, go online, or perhaps, even, read a book? A book? This must be serious.

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June 14, 2006 Posted by | Business, Design, Internet | Leave a comment


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