Raphie Frank :: business artivist

3 Catches For Plentyoffish: Why Any Idiot Can Make Millions?

photo by Marcus’ wife.

Wowza, now there’s a path with heart… PlentyofFish, a free dating site has become the 30th largest site in Canada. It’s a ONE PERSON company run by Marcus who has a WordPress blog, The Paradigm Shift: Adapt or Die

Marcus seems to think Any Idiot Can Make Millions, but there are three catches if you ask me…

1) If everybody did it, the supply would overwhelm demand and the cost per clicks offered would go down drastically. Darn that Adam Smith!

2) Where’s the rest of all the Google Adsense money going to? Uh… Google?

**News Flash** Kids. That is called CONCENTRATION OF WEALTH, because Google gets most of the money, and even as “Don’t Be Evil” as Google may be, there are going to be competitors who will gain traction by offering their clients a greater cut of the proceeds, bringing us to the #3 catch…

3) Marcus ain’t no idiot. He’s there first and if he’s even smarter he’ll use his eyeball base to start his own sponsored search program right there on PlentyofFish. He can keep more of the money and actually have a better chance to “change the world,” as he says he wants to.

To be fair Marcus notes that “competition may drive up prices and its no longer profitable for you to bid on those terms.” and goes on to say “If you have your own website affiliate networks are great. If don’t have many users (under 30,000 uniques/day) and they are all focused on your subject area a good rule of thumb is you can make $2.00 off affiliate ads for every dollar you make off adsense.”

June 12, 2006 - Posted by | Business, Economics, Internet


  1. If someone has google adsense on their page, and they get 30,000 hits a day, and maybe 40 clicks. How much do they get?

    Bearing in mind they’re a site who gets 30,000 unique visitors a day.

    How does myspace.com and flickr make money?

    Comment by Ryan | June 15, 2006 | Reply

  2. Hey hey, Ryan, I’ll have to get back to you on that. Suffice it to say, in a figurative sense, that they make money by selling freedom, hope and the spirit of poetic possibility. I know that’s not the answer you were looking for, but its far more accurate than to reduce the equation simply to a matter of advertising, eyeball valuations, eCommerce & such.

    I plan to write more on this so stay tuned. meantime, I’m just a tad too busy trying to change the world to reply in full just now. Meantime, let me refer you back to the PlentyofFish blog. Marcus has a lot of insightful observations on the issue. Click on the “Any Idiot Can Make Millions” link up above and read his post…


    Comment by Raphie Frank | June 15, 2006 | Reply

  3. I agree. With that huge traffic it is better to start his own pay per click or better per sale program.

    Google AdSense pays a small part of that the get from advertisers. Do not lose valueable visitors and send traffic directly to advertisers through affiliate program with %%% per sale but not just per click.

    Comment by Web Date | December 27, 2006 | Reply

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