Raphie Frank :: business artivist

What the hell is “boojummy”?

I belive i can fly?
photo by Giampaolo Macorig

What the hell is Boojummy? I’ve been asked this question many times in 2006. Well, I’m going to let the cat out of the bag finally. The term is a derivation of boojum, just one more figment of Lewis Carroll’s fertile imagination.

And what’s a boojum? Why, it’s the most dangerous kind of snark, of course! And what’s a snark? via Wikipdia

The eponymous snark in Lewis Carroll’s The Hunting of the Snark is a fictional animal, the quarry for a hunting party comprising some highly unlikely characters.

There are several different varieties of snark. Some have feathers and bite, and some have whiskers and scratch. Some are Boojums, which are the most dangerous kind. If anyone meets with this variety, he will softly and suddenly vanish away and never be met with again…

… the domain of the snark is an island filled with chasms and crags, many months sail from England. On the same island may also be found other creatures such as the Jubjub and Bandersnatch. It is the same island where the Jabberwock was slain. The snark is a peculiar creature that cannot be captured in a commonplace way. Above all, courage is required during a snark hunt. The most common method is to seek it with thimbles, care, forks and hope.

There. Now you know what a boojum is. And boojummy? Nothing more than the idea of the boojum hunt stripped down to the esoteric essentials: Courage, hope, care and imagination.

June 4, 2006 - Posted by | Philosophy

6 Comments »

  1. […] related writings: :: What is Business Artivism? :: Steal This Business Concept! :: The Evolving Principles of “Boojummy” :: What the hell is “boojummy”? […]

    Pingback by Raphie Frank :: business artivist » What is Death By Smiley Face? | June 12, 2006 | Reply

  2. […] related writings: :: What is Business Artivism? :: Steal This Business Concept! :: The Evolving Principles of “Boojummy” :: What the hell is “boojummy”? […]

    Pingback by Raphie Frank :: business artivist » What is a Social Entrepreneur? | June 12, 2006 | Reply

  3. […] related writings: :: Steal This Business Concept! :: The Evolving Principles of “Boojummy” :: What the hell is “boojummy”? […]

    Pingback by Raphie Frank :: business artivist » What is Business Artivism? | June 12, 2006 | Reply

  4. Finally! Now that I know, boojummy seems even more fun to say.

    Comment by Rue | June 14, 2006 | Reply

  5. […] to put it another way, the Boojummy went to the circus and was told to call the moon, and that is where he found his heart. […]

    Pingback by Imagination Into Action « Raphie Frank :: business artivist | November 15, 2007 | Reply

  6. […] World Society, and as 6.5 billion Societies of Self. It is time to open the gates — gates of heart and hope and courage and care — because we are moving too fast individually and collectively and need to slow down before […]

    Pingback by Toward an EXCEPTIONAL Theory Of Everything & Ptolemy’s Revenge « Raphie Frank :: business artivist | November 24, 2007 | Reply


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